Standard Pacific Homes

Standard Pacific Regional Site

Looking for a way to showcase videos and regionally-specific promotions, Standard Pacific Homes came to us for recommendations to create a website that would leverage content already available on their corporate website. The solution: a website where the focus is the greater Sacramento region, where videos are available for viewing and where information from the corporate site are leveraged to reduce unnecessary content entry and duplicated information. This site is slated to launch early Spring 2008.

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Mission Possible Website

A campaign to sell 100 homes in 10 days for Standard Pacific Homes resulted in an interactive website, over 30 online ads and emails to support the campaign.

There were over 3,000 unique visitors to the Mission Possible website, 1,927 of them within the first 24 hours that the campaign had launched. Visitors were able to set appointments online and sales agents followed up after each of those appointments, which tied into the overall success.

Offline, sales office traffic increased by 40% throughout the Northern California communities, supporting the grand total of 103 homes sold in 10 days. The campaign was such a great success that other regions picked it up.

Mission Possible Ads

A variety of online ad sizes were designed to support the Mission Possible campaign across nearly 20 websites in a variety of sizes throughout Sacramento and the Bay Area to support the campaign.

Mission Possible Eblast

Email communications were developed for the public to promote the Mission Possible campaign, as well as internally to Standard Pacific Homes marketing managers to send to their staff of sales agents and support staff. Designed as an FBI briefing, the look and feel mimicked the micro site to reinforce the campaign creative.