
Tasked with updating the corporate website including a new CMS, we assessed the existing site to make recommendations on navigation, search, design/layout, content and forms which are now part of the current site.
To enforce the Reynen & Bardis brand, we designed corporate email templates that easily fit in community-specific information. To communicate with visitors who opted-in to receive more information, we were able to send pertinent information on events and available homes to those visitors interested in specific communities.
A regional landing page, GPSrequired.com supported offline marketing efforts. With the unique url, we were able to track and identify traffic sources, while offering more community information and links to the corporate website. The landing page effort was supported by online ads, email marketing and print ads.
With creative of jeans that are the perfect fit, Another community specific campaign leveraged a landing page to track visitors from offline sources, RemudaGO.com promoted the grand opening of the Remuda community, while driving visitors to the sales office for a chance to win a video mp3 player. The landing page effort was supported by online ads, email marketing and print ads.
To correspond with the microsite, we created email templates that promote the quarterly off-line newsletter to visitors who opted-in to permission-based email marketing.