
Pro Health enlisted Augustine Interactive to design a new corporate site to coincide with their new branding. The site needed to appeal to a national audience of both consumers and retail grocery chains by creating distinction for the brand in a heavily commoditized market. Leveraging visuals and messaging that clearly communicate the distinct nature of the product, the site launched in conjunction with new packaging and signage across the U.S.
Delivering recipes along with product information gives visitors to the site a reason to come back, a meal experience associated with the Pro Health brand, and great content for good search engine results. User’s can create a printer friendly page to add to their recipe book and the send to a friend option has helped spread the Pro Health brand as users send their favorite recipes to their friends and family.