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Harlan Ranch

Harlan Landing Page

Harlanpassport.com micro site

HarlanPassport.com is just one of the online components of a fully-integrated campaign. Designed around the campaign look and feel, the microsite included a lead collection form and information on the campaign which ultimately lead to a chance to win a European Vacation.

Supported by email marketing, online ads and offline efforts including radio, public relations and print ads, the campaign relied heavily on the micro site to collect email for visitors interested in Harlan Ranch community.

Harlan Email Marketing

Harlan Email Campaign

Supporting the overall campaign, email marketing was sent to an interest list with two messages—to participate in the Passport promotion and attend the Resort at Harlan Ranch grand opening. We effectively promoted the two messages within a single email.