Galil Motion Controllers

Galil In Motion Eblast

After several design iterations and testing across user segments, an email message was created that used online video to drive click thrus. Supported closely by new product information and small scannable chunks of text, users were invited to read more on five different topics that have shown to be popular based on site metrics.

Results:

Tripling the sites traffic for two days, the email blast drove clicks primarily through the video and product areas. Galil saw an improvement in their click thru rate and an increased conversion rate for user sign-ups on their corporate site.

Galil In Motion ServoTrends

Over a period of months our team worked closely with Galil to improve the performance of the ServoTrends online newsletter, testing across user segments and making adjustments to the content and layout. Review of the performance of the email and the connected browsing behavior on the site allowed us to improve deliverability and make informed decisions about the piece. Armed with the knowledge that users click the main images first, the new video and new product were brought to the top. The ServoTrends information was then brought into the email, without images, to allow for easy scanning and reduced links. The Cool Tools and Tutorials were brought to the bottom as a final option for users that scanned the entire eblast.

Results:

A marked improvement in both opens and click-thrus generated a spike in web traffic. The click-thrus followed the visual priorities closely and provided lead-ins for a wide range of users with different interests. Users were also seen to browse other areas of the online newsletter rather than bounce off the first page they read.

Galil In Motion ServoTrends 2

Results

A marked improvement in both opens and click-thrus generated a spike in web traffic. The click-thrus followed the visual priorities closely and provided lead-ins for a wide range of users with different interests. Users were also seen to browse other areas of the online newsletter rather than bounce off the first page they read.

Galil In Motion ServoTrends 3

Results

A marked improvement in both opens and click-thrus generated a spike in web traffic. The click-thrus followed the visual priorities closely and provided lead-ins for a wide range of users with different interests. Users were also seen to browse other areas of the online newsletter rather than bounce off the first page they read.

Galil In Motion Product Feature

Wanting to avoid too many options on an email focused on product, this eblast was designed to drive traffic to Galil’s new I/O Tutorial. The large image was used as a primary driving force to get users to read the new I/O Tutorial.

Results:

As expected this eblast generated a large amount of traffic to the new tutorial as well as existing tutorials. The RIO I/O Controller link came in second in clicks and the Cool Tools and SmartMoves Videos links came in at the bottom. The eblast functioned appropriately and drove qualified, interested users to the new Galil Tutorial.