Fitch & Cook Communities

Corporate Website

A full website overhaul for Fitch & Cook focused on updating technology, showcasing the lifestyle of the region and integrating the rustic feel of life in the Sierra Nevada Mountains. By leveraging existing content and incorporating a new look to the website, the focus was reorganized to showcase the lifestyle of the area, supported by imagery of outdoor recreation and the new homes available at the community.

Search Marketing
Using Google as their search marketing platform, Fitch & Cook saw more than 50% of their website traffic attributed directly to paid search marketing. During the first 8 months of search marketing, site visitors averaged over 2:30 minutes and 5.48 pages viewed per visit.

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Fitch & Cook Online Ads

Traffic in the Fitch & Cook sales office, backed by online contact forms indicated that a large percentage of interested buyers were from the Bay Area. Online ads were placed on Bay Area newspaper websites to drive traffic to the web site.

Fitch Marketing Video

Leveraging product and lifestyle photography, we developed a video that work as a sales tool. Using the video editing software, the final product resulted in a DVD that looped the video, making it user-friendly for the sales team to easily show the property in an engaging format.