
Challenged with the task of creating a website to showcase a new brand identity and define a business with two distinct groups of clients, we met with key stakeholders to identify messaging and concepts to convey the message through motion graphics with text overlays. Ultimately separating services by the two client bases organized similar content with different, yet specific messages.
Email messages for Consumer Effects directly related to the rollout of the new brand identity focused on a message of expanded services.
A landing page tied to a direct mail piece that drove to a unique URL for ease of use and tracking the web analytics.