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What’s New

Augustine Interactive Attends User Experience Conference

After several days at User Experience 2007, a Nielson Norman Group (http://www.nngroup.com) event, it was hard to absorb much more. Back-to-back presentations from some of the industry’s most respected user experience experts packed a tremendous amount of knowledge into a few days that felt something like sticking your head out of an airplane. Exhilerating, but you can end up with a bit of mental whiplash. Regardless, we came back ready to attack our projects with the knowledge and intelligence that will make a difference in how our work affects the target audience.

  • Behavior of the average user in browsing the
    web reveal some expected things:
  • Almost 90% of people start at a search engine to accomplish a task online
  • Navigation should be clear and concise rather than creative cute
  • Mulitiple open windows confuse users
  • People scan text on the web, they don’t read it.
  • And some unexpected things:
  • 75% of people don’t scroll, and those that do only scroll one screen height
  • Repeating links in different areas doesn’t improve usability
  • Over 3 clicks to information isn’t bad if the user feels progression
  • People with both low and high online experience read content the same way — in an F pattern
  • Text laid over an image is almost completely ignored
  • Men and women absorb content and pictures very differently

There are many more things to talk about as we consider information architecture, writing for the web, online advertising, ecommerce, and form design. We’d love to talk with you more about what we’ve learned and how to take your online initiatives to the next level. On key question to consider: have you conducted user testing?